Head of Product Strategy Marketing

For 20 years Easy Consult has been a trusted partner for domestic and international clients, delivering tailor made HR solutions and consulting. Striving to be a market leader we are always on the look for the latest trends, staying true to our mission of building long lasting relationships with our clients, candidates, and employees.

During the last couple of years, we have built specialized recruitment teams, developed expertise and streamlined our services to accommodate the industry specific needs of the following economic sectors: BPO; ICT; Sales, Marketing & Administration; Logistics & Transportation; Finance & Banking; Manufacturing & Engineering;

On behalf of one of our clients,a leader in banking industry,we are currently looking for a Head of Product Strategy Marketing to join their team.

What Youll do:

• Support SVP, Marketing in securing smooth business functioning and building growth projects;
• Conduct research and analyze data to provide business insights, translating them into actionable strategies that support key performance indicators (KPIs);
• Manage marketing strategies across various ecosystems, with a primary focus on the Merchant ecosystem, ensuring alignment with overall business goals;
• Lead and contribute to strategic projects, fostering innovation and enhancing operational efficiency in marketing and business operations;
• Plan, execute, and report on diverse campaigns, including influencer, TV, and merchant-led initiatives, across various platforms;
• Collaborate with internal and external stakeholders to ensure marketing strategies are aligned with business objectives and drive growth;
• Lead and mentor a team of product marketing professionals, fostering a high-performance culture and ensuring team development;
• Oversee legal documentation for tenders, campaigns, and partnerships, ensuring compliance and smooth operations;
• Analyze market trends, manage campaign budgets, and evaluate the effectiveness of marketing efforts to improve outcomes;
• Support cross-functional teams in the production of marketing merchandise and POS materials;
• Conduct performance assessments, including mystery shopping, to identify areas for improvement and ensure client satisfaction.

What youll need to succeed:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field;
• 3+ years of relevant work experience;
• Proven ability to conduct research, perform data analysis, and connect insights to business KPIs;
• Hands-on experience in B2B or B2B2C marketing (experience in retail is a plus);
• Experience leading and mentoring teams;
• Familiarity with digital marketing concepts and tools;
• Strong project management skills with a focus on prioritization and fast-paced delivery;
• Proficiency in Excel and other data analysis tools;
• Fluency in English, both written and verbal;
• Strategic mindset with the ability to connect insights to measurable business outcomes;
• Passion for operational excellence and delivering results that impact business growth.

What we offer:

• Engage in exciting and meaningful work;
• Get recognition for your work and attitude;
• Become part of a large, friendly and supportive team;
• Get additional private health insurance;
• Receive special prices for multisport card and multiple retailers;
• Obtain preferential prices for banking products.

Our services are free of charge for candidates. All applications will be treated in strict confidentiality. Easy Consult Recruitment and Employment activities are based on a Recruitment license 2339/ 30.08.2017.